BISMARCK — Rachel Parker was in North Dakota twice before she made her home in Bismarck.
As a traveling nurse, the Iowa native came here to work in 2017, then went to Arizona, then back to North Dakota and then to California.
And in February, she returned and settled at CHI St. Alexius Health as a neonatal intensive care nurse.
“I kept leaving and for some reason, something just kept pulling me back,” Parker said. “I’m not sure exactly what it was, but I’m here and I’m liking it so far.”
The worker shortage in North Dakota is more complex than just an estimated 30,000 open positions. Hiring incentives, employment benefits and cities’ quality of life are distinct factors for employers in filling positions and for job seekers on the hunt.
Many employers offer sign-on bonuses, flexible scheduling and the ability to work from home, according to Amy Arenz, the workforce center manager for Job Service North Dakota in Bismarck.
From the Bakken oilfields to Fargo, employers have been “ingenuitive and smart” in trying to entice workers in a tight labor market, said Matt Gardner, director of government affairs for the Greater North Dakota Chamber. Parental leave and work from home have become common offerings, he said.
But job seekers also are curious about the community they might call home.
“I like the size of the community,” Parker said. “I like how friendly everybody is, and the low crime and the work ethic here. It would be a good place to raise a family.”
Home, sweet home
The U.S. News & World Report in 2018 ranked North Dakota No. 18 for public safety, based on FBI statistics for violent crime and property crime, though the FBI warns against ranking states’ crime rates due to different sociocultural and economic factors in each jurisdiction.
North Dakota also notched an 88% four-year high school graduation rate for the 2017-18 academic year, according to the state Department of Public Instruction. And finance and business forecaster Kiplinger in 2018 ranked North Dakota as the No. 6 most tax-friendly state.
Statistics like those are welcome to Wendy Van Duyne and her husband, Mike. Their family moved in 2014 from Lawrence, Kan., in the Kansas City metro area to Bismarck, where she works as a landscape architect and planner and he as an engineer.
They knew something of North Dakota from Wendy’s parents, who drove through the state to their Manitoba vacation home, but it was the struggling economy after the 2008 recession that led them here, given their then-employer’s opportunities related to North Dakota’s oilfield activity.
“We just thought it was a great opportunity to relocate with our two young children and to build a new life for ourselves in North Dakota, and to experience a lot of the quality-of-life amenities that are at our disposal here,” Van Duyne said.
Some employers paint a picture in their job postings of what the state or community looks like. In its Bismarck job postings, CHI offers a small profile of the city, noting the Missouri River for outdoor recreation, among other opportunities for activities in Bismarck.
CHI marketing coordinator Chelsey Kralicek said job seekers look for more than just a position.
“They want to know that they can go to a job and have good benefits and make enough money to support their family, but they also want to know that when they’re not working that they have a good place for their family and their children,” she said.
CHI also offers incentives for certain positions, such as a $10,000 two-year employment incentive for inpatient hospital nursing, speech language pathologists, surgical technicians and radiology technicians. Kralicek said the incentives can help new employees move in and get started in their new home.